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Process 

The Real Real Campaign 

THE REAL REAL 
What is it? 

The RealReal, Inc. is an online and brick-and-mortar marketplace for staff-authenticated luxury consignment. Based on the circular economy, The RealReal sells consigned clothing, fine jewelry, watches, fine art and home decor. It employs an in-house staff of experts including horologists, gemologists, art curators and luxury fashion authenticators who inspect items for authenticity and value

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Initial Sketches 

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Refined 

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Final Composition

This is when I add in final embellishments finalize all details and any desired text. 

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Final Piece

Website & Branding 

© All work is copywrited by Emma June Jones 

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